RHYS MARTELL
Seattle, WA · rhys.martell@email.com · (555) 010-2102 · linkedin.com/in/rhysmartell

SUMMARY
Product manager owning a retention surface end to end: discovery, roadmap, and launch. Ships against measurable outcomes and writes the decision memo that keeps engineering and design aligned.

SKILLS
Product strategy · Roadmapping · Discovery & user research · A/B testing · SQL · Product analytics (Amplitude, Mixpanel) · Stakeholder management · Agile / Scrum

EXPERIENCE
Product Manager · Northgate Software · 2022-Present
• Owned the retention roadmap; sequenced 3 bets that raised 90-day retention 7 pts over four quarters.
• Ran A/B tests on paywall placement with data science; killed a variant that looked good but failed on refunds.
• Rewrote intake and prioritization; cut time from request to roadmap decision from weeks to days.
• Aligned engineering and design with written decision memos; reduced rework from scope ambiguity.
• Instrumented the surface with product analytics; made launch outcomes measurable before rollout.
• Key project — Competitive pricing matrix: compared packaging and tiering with a narrative on GTM risk.

Associate Product Manager · Fairmont Digital · 2021-2022
• Shipped self-serve plan changes; deflected billing tickets by documenting edge cases up front.
• Ran discovery interviews that shaped the plan-change scope.
• Wrote specs and acceptance criteria engineering could build without back-and-forth.
• Built a funnel dashboard to track adoption after launch.
• Coordinated launch with support and CS to keep tickets low.
• Key project — Self-serve onboarding teardown: mapped the signup funnel and drafted an experiment backlog.

EDUCATION
BS Information Systems · Puget Sound University · 2021