DEVON ASHCROFT
Nashville, TN · devon.ashcroft@email.com · (555) 010-3602 · linkedin.com/in/devonashcroft · portfolio: devonashcroft.com

SUMMARY
Graphic designer owning campaigns from concept through production. Works from the brief and the metric, not just the moodboard, and builds brand systems other designers can extend without breaking them.

SKILLS
Adobe Photoshop · Adobe Illustrator · Adobe InDesign · Figma · Brand identity · Typography · Layout & composition · Print production & prepress · Campaign design · Art direction

EXPERIENCE
Graphic Designer · Broadway Brand Studio · 2022-Present
• Led design for 12 integrated campaigns across print, digital, and OOH; one retail launch drove a 22% lift in landing-page conversion.
• Built and documented a design system in Figma adopted by 4 designers; cut asset turnaround from 5 days to 2.
• Art-directed photo shoots and managed vendor prepress relationships for large-format print runs.
• Redesigned a client's packaging line; the system scaled to 18 SKUs without per-SKU redesign.
• Presented concepts directly to clients and defended design decisions against the brief.
• Key project — Retail campaign system: built the flexible template set that carried a launch across print, digital, and OOH.

Junior Graphic Designer · Rose City Creative · 2020-2022
• Produced social, display, and print assets across multiple client accounts.
• Delivered brand identity work including logo, type, and usage guidelines.
• Prepared production-ready files and managed prepress checks.
• Built reusable templates for recurring client deliverables.
• Incorporated multi-round stakeholder feedback within brand constraints.
• Key project — Packaging refresh: designed a label system that scaled across a client's product range.

EDUCATION
BFA Graphic Design · Cumberland College of Design · 2020